VirtualDEALER is an online car buying system — customer-facing software for completing a vehicle purchase online rather than solely in the showroom.
Included in autoSTRADA BHPH Comprehensive only, and available as a Build-Your-Own component where it is described as customizable online car purchasing.
On the autoSTRADA product page it appears under "BHPH Upgrades" alongside credit check integration and the online payment portal, which suggests the buy-here-pay-here segment is the primary target.
Naming: the logotype renders this VirtualDEALER, which is canonical. The public site writes it as two words. See Glossary.